Industry Analysts
The following list of industry analysts are covering BTM. Links to some of the most relevant and interesting reports are provided here.
Gartner
Analysts covering BTM:
Will Cappelli - Will Cappelli is a Gartner Research VP in the Enterprise Management area, focusing on automation, event correlation and fault analysis, management system architectures, and real-time infrastructure issues
Milind Govekar - Milind Govekar is a research vice president with Gartner Research. He is part of the IT Operations Management service with a focus on cloud computing management, application management (including SOA and Web 2.0 management and APM), performance management and capacity planning, IT service management, BSM, and open-source monitoring tools.
Cameron Haight - Cameron Haight is a research vice president in Gartner Research. His primary research focus is on the management of server virtualization and emerging cloud computing environments. Included in this effort is the development of operational best practices, as well as the evaluation of emerging standards and technology providers.
Reports related to BTM:
Keep the Five Functional Dimensions of APM Distinct (September 2010) -
"To achieve optimal APM effectiveness, enterprises must be prepared to implement multiple products, often from multiple vendors, even if it means greater architectural complexity and apparent functional overlap...There are, however, some user-defined transaction profiling systems (e.g., OpTier's CoreFirst) where the level of detail provided is indeed sufficient for most, if not all, of a specialist's requirements, particularly in certain domains where the vendor in question has particular expertise (e.g., OpTier in the case of Java Platform, Enterprise Edition..."
“…application component deep-dive monitoring systems (e.g., dynaTrace, CA's Introscope) are increasingly packaging the fine-grained data sets they retrieve into data structures organized around the concept of a user-defined transaction…however, despite the technology overlaps, the functional domains of [BTM and deep dive] are fundamentally distinct and their associated processes are typically carried out by different communities with different skill sets. It is, therefore, possible and, in some cases, even reasonable to blur the lines between the dimensions; however, the result will, more often than not, be suboptimal...The buyer should still implement multiple products [i.e. both transaction profiling and deep dive], even if it means greater architectural complexity and apparent functional overlap”
The Future of Application Performance Monitoring (April 2010) - During the past five years, the five dimensions of application performance monitoring (APM) tools have provided capabilities to manage a distributed and modular application and infrastructure landscape. However, the application and infrastructure environment is becoming increasingly complex, diverse, extended (outside the control of enterprise IT) and dynamic. A new generation of APM tools will emerge during the next five years that will build on the current tool functionality and extend it to manage this new environment.
APM Needs Three-Layered Application Model (February 2010) - New tools and techniques offer hybrid approaches to discovering and modeling runtime application architectures, a dimension of application performance monitoring that is becoming increasingly critical for effective root cause and change impact analysis
Forrester
Analysts covering BTM:
Jean-Pierre Garbani - J.P. serves tech industry Vendor Strategy professionals in predicting and quantifying tech industry disruptions. J.P.'s expertise is in the IT management software and IT operations market, and his research examines the shifting industry dynamics caused by economic pressures and new technologies such as virtualization on the IT organization.
Evelyn Hubbert - Evelyn serves Infrastructure & Operations professionals. Covering IT systems management, her current research focuses on the Information Technology Infrastructure Library (ITIL), the implementation of IT service management from a holistic or partial perspective, business service management (BSM), and many other aspects of IT operations.
Is BTM the true BSM? (August 2009) - BTM (Business Transaction Management) is starting to appear on the radar screen of many clients and vendors. BTM is based on the ability to trace a transaction path through n-tiers of infrastructure components in order to provide 1) visibility into the transaction, 2) a template that could be used to understand how the infrastructure supports the transaction and 3) a basis to define whether a transaction behavior in normal, that is within the resource usage bracket observed historically or abnormal, signaling a performance or availability issue.
Tech Horizons: OpTier, A Step Toward Business Service Management (BSM) 2.0 (October 2009) - OpTier's fundamental proposition is to expand on the fundamental concept of managing services from the business perspective by providing visibility into the individual transactions that compose a service. This provides IT with the ability to not only understand the service level received by business users but also pinpoint accurately where problems are and communicate with the business, armed with clear and documented facts. This should make IT more efficient by improving the quality of service while reducing costs.
(A free copy is available here)
IDC
Analysts covering BTM:
Mary Johnston Turner - Mary Johnston Turner, Research Director, System Management Software, contributes to IDC’s coverage of the system management software industry. Her major areas of interest include systems operations, application service management, data center automation, asset management, and management software delivered as a service. Mary’s coverage includes market forecasts, competitive assessments, strategic vendor analyses and delivery of custom consulting projects.
Tim Grieser - Tim Grieser, Program Vice President, Enterprise System Management Software, is responsible for system management software research in IDC's Enterprise Systems Management Software program. His coverage includes software for managing systems and applications across a wide variety of platforms. A key focus area is e-business and distributed applications performance and availability, especially Web applications response time from the end-user perspective.
Business Transaction Management: Another Step in the Evolution of IT Management (March 2007) - This IDC study defines Business Transaction Management, an emerging IT management paradigm, and provides an overview of BTM characteristics, market drivers, industry dynamics, and the competitive landscape.
Enterprise Management Associates
Analysts covering BTM:
Dennis Drogseth - At EMA, Dennis has pioneered research in converging management strategies such as performance/availability and integrated security. Another focus is on changing organizational dynamics in IT, such as issues between the service desk and the operation center, and the emergence of a cross-domain, “service management” organization in more mature IT organizations
Julie Craig - At EMA, Julie’s focus areas are Best Practices, Application Management, Software Development, Service Oriented Architecture (SOA), and Software as a Service (SaaS). Julie has over 20 years of deep and broad experience in software engineering, IT infrastructure engineering, and enterprise management. Her experience in commercial software companies included development of communications interfaces and management of programming teams.
Delivering Business Performance with Business Transaction Management (December 2005) - Business transaction management is a relatively new concept that should strike a chord for both IT and business professionals. In a complex environment where applications run across many systems and components, application owners and architects are well served if they can plan, monitor, and control these IT processes from a business perspective. Typical service management focuses only on IT components, leaving a gap when it comes to aligning IT processes with business activities. CoreFirst from OpTier fills this gap by discovering, tracking, and coordinating IT processes according to business priorities, allowing IT to more effectively plan, monitor, and control these business transactions.
TRAC Research
Analyst covering BTM:
Bojan Simic Bojan Simic is the founder and Principal Analyst at TRAC Research, a market research and analyst firm that specializes in IT performance management. As an industry analyst, Bojan interviewed more than 2,000 IT and business professionals from end-user organizations and published more than 50 research reports. Bojan’s coverage area at TRAC Research includes application and network monitoring, WAN management and acceleration, cloud and virtualization management, BSM and managed services.
Podcast: Organizations Are Becoming More Savvy about Differences between APM and BTM (January 2010) - Business Transaction Management (BTM) is one of the fastest growing areas of the IT Management market. TRAC Research had an opportunity to discuss key trends in the IT and BTM markets with Russell Rothstein, Vice President of Product Marketing at OpTier.
Clabby Analytics
Analysts covering BTM:
How New Business Transaction Management Tools Are Making It Possible to Address Transaction Performance Tuning and Capacity Planning in the Cloud (March 2010) - What happens when a transaction is sent into a cloud for processing? Which physical and virtual resources does it use (how do you do capacity planning in a cloud if you don’t know which resources a given transaction is using)? What dependencies does the transaction have? If the transaction is performing poorly, how can the fault be isolated? If the transaction misbehaves intermittently, how can that fault be isolated? And, how do you tune transactions in the cloud to improve performance?
Following Transactions through the Cloud (May 2010) - So your organization has chosen to build a computing cloud (a highly-virtualized, distributed computing architecture). Congratulations! Now, let’s see your budget to implement this cloud (bet it looks something like this):
- X amount for virtualization software;
- X amount for additional virtualization infrastructure and management software;
- X amount for physical systems management software;
- X amount for distributed resource management software; and,
- X amount for deployment/integration services.
Spend this money and presto — you’ll have a cloud — right? Wrong-O. What you’re missing are two very important ingredients: 1) where’s the line item for security software and related testing; and, 2) where’s the line item for application/transaction management?
Ovum
Analyst covering BTM:
- Tony Baer - Tony Baer leads Ovum's research on the software lifecycle. Working in concert with other members of Ovum's software group, Tony's research covers the full lifecycle from design and development to deployment and management. Areas of focus include application lifecycle management, software development methodologies (including agile), SOA, IT service management/ITIL, and IT management/governance.
Blinded by the Lights? A CBR webinar, in association with OpTier
While every IT department varies in size, budget and platform, they all have one striking element in common – complexity. As enterprises have evolved to become supported by IT every step of the way, so IT departments have become an intricate jigsaw of interlinking applications and systems. Indeed, when we undertook some research in the summer, three quarters of UK IT directors said that they were blinded by the complexity of their IT management set-up. Business Transaction Management (BTM) flips this common scenario on its head. Bye bye flashing lights due to an excessive number of monitoring tools, and hello to a common-sense approach to managing IT that actually works.
The 451 Group
Analysts covering BTM:
- William Fellows - William is a regular speaker and moderator at industry and 451 conferences and sits on numerous advisory boards and planning committees for industry bodies including OGF and the UK DTI’s GCN. William’s opinions are regularly sought and cited in newspapers such as the New York Times, Financial Times, magazines and trade publications.
- Dennis Callaghan - Dennis is a member of The 451 Group's Infrastructure Computing for the Enterprise (ICE) team. He leads the firm's coverage of application and Internet performance management, service-level monitoring and management, and IT asset and service management, including desktop and project management.
Aberdeen
Analysts covering BTM: